Ferias Victoria

The Cerveza Victoria “México es Chingón” pavilion is an exhibition that highlights the traditions, customs, and history of Mexico and its people.

The pavilion’s interactive multimedia exhibition encourages visitor’s active participation, creating a multi-dimensional experience that emphasizes Mexican pride and creativity.

The pavilion was presented for the first time at the Feria Nacional de San Marcos, one of the oldest and most prestigious events in Mexico, as a celebration of Mexicanness.

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