"Mundo Corona" is a project that celebrates one of the most exported Mexican beers.

The exhibition space embraced the brand’s values of social responsibility and sustainability, without losing sight of the brand’s fresh personality. An immersive atmosphere was created by exploring different resources and formats to drive interaction, emphasizing the important relationship between Grupo Modelo and music and sports.

This project was one of the first forays into large-format exhibitions, and it provided a basis to improve on and expand future exhibitions.

  • -->
    up
    up