Environment Building
Conceptualization from a visual perspective.

The Environment Area at Cocolab supports the conceptualization of projects from a visual perspective, generating sketches that help establish the expected outcomes of each experience and using scale-models and mock-ups to help visualize the experience. Felipe Linares, head of the Environment Area, stated, “We always try to keep the user’s perspective in mind. Whenever we participate in an experience, we must perfectly understand what the visitor is going to discover in order to make the message relevant to the audience.” This area also participates in the design of the physical environment that houses each experience, as well as the manufacturing and implementation process. "We integrate and align all the narrative, technological, and content components into a physical component that is focused on a single message."