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An inventive and highly visual approach can create an even greater sensory experience for concert audiences.
Guided by this hypothesis, we explored formats to create a personalized experience during a handful of concerts given by the legendary Mexican band Café Tacvba. Exploring the limits of the ordinary and the extraordinary, we created an environment using multimedia content projections and novel staging elements, adding a more immersive dimension to the experience and submerging the audience in a complete musical experience.
This project was one of our first initiatives working with concerts and functioned as a starting point to improve future musical experiences.
