FRIDA is an immersive, multi-sensory experience that takes the work of artist Frida Kahlo and presents it on a monumental scale accompanied by music, scenography, sculpture, interaction and digital animation. Frida is an example of creativity, resilience and inspiration. This tribute to the Mexican artist seeks to bring her work and message to the world. It is a creative response to the artist's work, a new approach to her writings, painting and life.
The visitor navigates the experience through three types of spaces: the induction space; the main hall, where vertical canvases more than seven meters high surround the viewer; and the interactive spaces, with games and sets where visitors can take pictures, as well as five interactive modules that react to visitors' movements.
The Frida experience includes the integration of the artist's most important works, with a special focus on self-portraits, ranging from The Two Fridas to Girl with a Death Mask. You can visit this experience at the Frontón, in Mexico City, starting July 6, 2021.