In 2018, Mexico was the Partner Country for Hannover Messe, the most important industrial innovation fair in the world. To celebrate, ProMéxico commissioned a multimedia show to kick-off the event’s opening ceremony.
The show provided attendees with a deep dive into Mexico’s DNA. In an effort to explore new formats that mix technology and entertainment, Cocolab created an experience that immersed the audience in a journey through Mexico’s past, present, and future, presenting Mexico as a prosperous place full of innovation and creativity.
After the show, thousands of visitors and exhibitors from all over the world were able to experience a Mexican-style celebration, inspiring attendees to turn their gaze towards the country.