The Museo Victoria was created to celebrate the 150th anniversary of one of the most important beers in Mexico. Located in Toluca, the birthplace of Cerveza Victoria, the museum represents the values and attributes of the brand, characterised by its dedication to uplifting Mexico and creating close relationships with its people.

The museum brings together the characteristic aesthetics of the brand, an understanding of its message, and an exploration of different resources that drive interaction, creating an immersive atmosphere that transmits the personality and history of the iconic beer. Through a series of experiences, visitors are immersed in an environment that lets their imagination run free.

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