For the 2015 edition of the Expo Milan fair, participating countries were encouraged to offer content that focused on the concepts of sustainability and innovation, a reflection of the main themes of the event: food production, clean energy, and respect for the planet.
We created the Mexico Pavilion based on these guidelines. The Pavilion allowed visitors to journey through Mexico’s natural and cultural wealth, resulting in an immersive experience that used different narrative formats to expand the limits of what is possible in terms of exhibition design.
The Pavilion represents the possibilities that emerge from collaboration, emphasizing the value of design, technology, and story-telling to create exhibitions that engage visitors while communicating clear and powerful messages.