Independence Day in Toluca

All across Mexico, Independence Day brings Mexicans together to celebrate.

In 2010, in an effort to extol the most emblematic symbols of the State of Mexico, we created a show to highlight the most significant historical events in the fight for Mexican independence. In 2016, we overhauled the content to explore different ways to encourage local pride and effectively communicate the message to “celebrate ourselves.”

Both events involved creating experiences that combined different creative challenges with an immersive environment that encouraged a sense of identity among the audience.