FRIDA is an immersive, multi-sensory experience that takes the work of artist Frida Kahlo and presents it on a monumental scale accompanied by music, scenography, sculpture, interaction and digital animation. Frida is an example of creativity, resilience and inspiration. This tribute to the Mexican artist seeks to bring her work and message to the world. It is a creative response to the artist's work, a new approach to her writings, painting and life.
The visitor navigates the experience through three types of spaces: the induction space; the main hall, where vertical canvases more than seven meters high surround the viewer; and the interactive spaces, with games and sets where visitors can take pictures, as well as five interactive modules that react to visitors' movements.
The Frida experience includes the integration of the artist's most important works, with a special focus on self-portraits, ranging from The Two Fridas to Girl with a Death Mask. You can visit this experience at the Frontón, in Mexico City, starting July 6, 2021.
OCESA
DIRECCIÓN GENERAL
Alejandro Machorro
DIRECCIÓN CREATIVA
Ed Purver
PRODUCCIÓN
Pamela Vidal Adriana Hernández Sasso Marcelo Martínez Margarita Nájera Hernández Luisa MIllán Gerardo Ocejo
DISEÑO DE PRODUCCIÓN
Felipe Linares Mayra Meneses
ESCENOGRAFÍA
Andrea Nava Macarena Torres Gonzálo Hernández Quiros Daniela Gracía Moreno Herrasti Fernando Nieto Hernández Jair Castañeda Alexandro Bermeo Maldonado José Luis Cruz Pedraza Rodrigo Villafaña Rogelio Daniel Ruiz Bustos Wenceslao Navarrete Martínez
ILUMINACIÓN
Regina Morales Ramos Ignacio Santibañez Wood José Zychlinsky Goodman
CONTENIDO
César Moheno Plá Claudia Arroyo Reyes
NARRATIVA
Pablo Azuela Martha Herrera-Lasso González
MOTION
Jorge Enríquez Jessica Jaime Renata Galindo Hilda Alejandra Martínez Andrea Gómez Eric Baal Karen Asiain Eduardo Ramón Abraham Nuñez Fer Urbina Kathia León Heber García Naivé García Anel Tejeda Gerardo Piña Gustavo Rangel MIguel Estañol Yeimi Zárate Paulina Suárez Juan Carlos Oropeza Erick Balderrama Adib Cherit Manuel Estrada Raúl Lara Ivanovichk Navarrete Lourdes Rodríguez Patricia Hugues Olivia Gutiérrez Andrea Sánchez Sofía Cázares Francisco Hernández
AUDIO Y MÚSICA
Fernando Ulibarri Edi Kistler Eugene Toale Martín Rivera Lorena Peregrina
INTÉRPRETES MUSICALES
Amallinalli López Pichardo María Montserrat Revah Lacouture Mónica del Pilar del Águile Cortés Nacy Sánchez Estrada Elijah Neil Geiger Tania Xachell Nandayapa Gaytán María del Carmen Ruiz Correa Gloria Estrada David Ralicke Mireya Ramos
“ORQUESTA VIENTO FLORIDO” SANTA MARÍA DE TLAHUITOLTEPEC, OAX.
Flor de Lima Gutiérrez Díaz María del Rosario Solís Martínez María Soledad de Jesús Solano Martínez Miriam Helde Vasquez Reyes Diana Gabriela Martínez Gallardo Yajahira Chela Pérez Palacios Leticia Gallardo Martín
VOZ
Rona Fletcher
VIDEO & FX
Francisco Soto Marco Detlet Durán Vite
INTERACCIÓN
Ale Antón Honorato Martín Pech Eduardo Huerta Herrera
SOFTWARE
Zoe Sandoval Matthew Ragan Ottos Israel Sánchez Padilla Jaime Santiago Russek Otamendi Guillaume Pouchoux José Armando Rodríguez Ibarra Victor Manuel Díaz Leites Samuel Pozaicer Huerta Óskar Emigdio Mena Torres Marco Antonio Yáñez Noria Eduardo Melendez Medina Andrés Alexander Cedillo
PRODUCCIÓN TÉCNICA
Efraín Solar José Luis Patiño Rodrigo Hilario Christian Iván Romero Santos Sergio Enrique Guzmán Gutiérrez José Alberto Chimal Soriano Arturo Cabrera López Juan Manuel González Martínez Ernesto Vargas Enrique Aguilar
LOGÍSTICA Y OPERACIONES
Jesús Hernández Oscar Alonso Álvarez Gómez Jorge Luis González Chávez Amaury Pérez Edgar Muñoz Alejandra Araiza Ricardo Rosas Omar Garay Eduardo Moreno Gustavo Chávez
ESTRATEGIA, COMUNICACIÓN Y MERCH
Alejandro Ramos Pia Pons Christian Mejía Miguel Melgarejo Liliana Peña Briseida Pineda Lorenzo Navas Carla Qua
DISEÑO GRÁFICO “FLAMINGUETTES”
Mara Soler Daniela Villanueva Fernanda Pérez
ASESORÍA LEGAL
Gabriel Chino Ivonne Guerra Javier García José Francisco Camarena Adriana Cruz
CURADURÍA
Helga Prignitz-Poda Renato Camarillo
CONCEPTO ORIGINAL
Alfonso Tamez Fernando Lagunas Alejandro Mota Leonardo Rivas Fabiola Cardona Rita Marimen Orly Rosales Cess Karina Bermejo Tania Sánchez Paulina Roldán Clarissa Correa de Oliveira Berenice Arceta Emmanuel Aperó Berlín López Bertha Morán Luz Guardado Mia Ourgant Octavio Herrera Andrés Torres
COCOLAB
Marisol Acevedo Francisco Aguilar José Albino Abraham Bautista Gaitán Priscila Castillo Ana María Fernández María Celia García Claire Marie Godart Claudia González Fonseca Arnulfo Herrera Alejandra López Héctor Mauricio López López Naty Pamela Martínez Paulina Maya Teresa de Jesús Oliver Rivas Georgina Rivero Miriam Rodríguez Renata Romero Jesús Ruíz Alfredo San Juan Dafne Ríos
