Inauguration Torre Bancomer

The inauguration of the Torre BBVA Bancomer celebrated both the architectural landmark of the building itself and BBVA Bancomer’s long-term commitment to Mexico.

In an effort to involve the whole city in the celebration, Cocolab created an eye-catching, colorful, and memorable inauguration show. Through the combination of various different techniques and approaches, the celebration became a large-scale, collective experience that was visible from a kilometer away.

Over time, this show has positioned itself as a new paradigm for entertainment in Mexico City, helping the Torre BBVA Bancomer become one of the icons of the city’s skyline.