The Telcel 5G experience offers the active participation of viewers looking for surprises and hypersensory satisfaction. Through suggestive spaces, the physical exploration of the audience is promoted. Interactive and reactive projections surround the viewer, making them the main character of the story while spectacular visuals expand reality to take the audience on a journey through time and space.
The tour begins in a sinuous tunnel, illuminated with moving gradients of light, which invite you to enter another world. Upon going in, more than 300 square meters of projection welcome the audience. In a serene and poetic environment it is possible to interact with elements of the room and actively participate in the visuals. Then, an immersive show presents the evolution of mobile technology in Mexico and the scope of 5G, emphasizing the possibility of being connected and forming a community.
In this project we work at the crossroads of art, technology and entertainment looking for the audience to experience new immersive realities. The Telcel 5G experience informs the viewer about the arrival of this technology in the country in an entertaining, fun and spectacular way.
DIRECCIÓN GENERAL
Alejandro Machorro
COMERCIAL
Claire Godart
DIRECCIÓN CREATIVA
César Moheno
PRODUCCIÓN
Pamela Vidal Adriana Hernández Margarita Nájera
LOGÍSICA
Jesús Hernández Jorge Luis González Óscar Álvarez
PRODUCCIÓN TÉCNICA
Marcelo Martínez José Luis Patiño
NARRATIVA
Pablo Azuela Leonardo Fernández Claudia Arroyo
DIRECCIÓN GENERAL
Alejandro Machorro
COMERCIAL
Claire Godart
PRODUCCIÓN
Pamela Vidal Adriana Hernández Sasso Sayana Guerrero Margarita Nájera Yamila Rabinovich
PRODUCCIÓN TÉCNICA
Efrain Solar Marcelo Martinez Rodrigo Hilario Fuentes Jose Luis Patiño Ignacio Santibañez José Alberto Chimal Soriano Sergio Enrique Guzmán Gutiérrez Christian Iván Romero Santos Raul Lara Rascón
LOGÍSTICA
Jose de Jesús Hernández Hernández Jorge Luis González Chávez Oscar Alonso Alvarez Gómez Mario David Abrego Segura Jorge Amaury Perez Ortíz
CREATIVE DEVELOPMENT
Cesar Moheno Pla Miguel Melgarejo Pablo Azuela Bris Durer Ed Purver Orly Rosales Gervacio Ed Purver
ENTORNO
Felipe Linares Mayra Meneses Andrea Nava Gonzalo Hernández Macarena Torres Jose Luis Cruz Pedraza Arturo Paredes
CONTENIDO
Claudia Arroyo
MOTION
Jorge Enriquez Miguel Ángel López Estañol Nancy Andrea Gómez Cabrera Andrea Sanchez Anel Tejeda Anibal Diaz Erick Baal. G Gustavo Rangel Hilda Alejandra Martínez Rivera Ivanovich Jordi Shai Daza Solis Josue Arzarate Juan Manuel González Martínez Karla Paulina Garduño Martínez Manuel Navarro Martin Sombra Monika Martínez Reyes Raúl Rodriguez López Steve Allen
AUDIO
Edward Kistler Serrano Lorena Estefanía Peregrina Mendoza Eugene Aloysius Toale Martín Rivera Olavarría
TECNOLOGÍA E INTERACTIVE UX Y UI
Josue Ibañez Cruz Cecilia Valera Santiago Russek Otto Sanchez Guillaume Pouchoux Francisco Soto Jose Armando Rodriguez Luis Palomares Fernanda Vaca Ale Anthon Marco Detlef Durán Vite
OPERACIONES
Edgar Muñoz Hernandez Alejandro Araiza Ricardo Rosas
