At SXSW, the most important festival for creative industries in the world, Casa México has become a platform for Mexican creatives and entrepreneurs.
During the past few years, Casa México has invited Cocolab to participate in SXSW, creating an experience that combines tradition and innovation in a celebration of Mexican culture and creativity.
In 2018, we converted Casa México into a multimedia attraction for both Mexican and international attendees, creating a monumental invitation to the traditional Mexican celebration at SXSW and sparking pride among Mexicans and admiration among foreigners.